You can spend hours crafting a blog post or website page only to have it fail to attract visitors and clients…
You may think your page answers all your readers’ questions, but you can’t assume you know everything. Making assumptions will cause you to fumble your messaging, which wastes time, money, and energy.
Your schedule is hectic – you need to understand your ideal customer before you write another page. That’s how you’ll maximize your legal content creation efforts and get back to your billable hours.
Start gathering data on your ideal customer–you know, the person whose case you wish you could replicate over and over–to create a voice of customer (VoC).
Your VoC will contain word-for-word quotes from real people who’ve hired your law firm or a firm like yours. You’ll have a client-approved list of blog topic ideas, website FAQs, and general language throughout your content.