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10 Local Marketing Trends

As a business owner, finding ways to drive business is often one of your top priorities. But, more often than not, small business owners don’t have large marketing budgets – if they have one at all. With huge advancements in technology and mobile devices in recent years, it is now more important than ever that your business is searchable online. So, how do you ensure people are able to find you, and that you’re not being left behind by your competition? You implement local marketing tactics. Local marketing differentiates from regular marketing because its efforts are specifically directed at the people in your immediate, local area. Now that Google’s algorithm uses searchers location to serve up more local businesses, local marketing tactics leverage this and give you more of an opportunity to oust non-local competitors. If you are interested in learning more about local marketing and ways you can implement it within your own business, check out our infographic below.

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